A visitor who reaches your Featured section is already interested. They read a comment or a post, tapped your name and scrolled past your headline looking for something to do next.
Many Featured sections hand them a podcast from 2 years ago, a conference photo and a post that did well once. None of it says what you sell or where to click if they want help.
This guide builds a Featured section with 3 jobs: 1 item that proves you can do the work, 1 free resource for people who aren't ready to talk, and 1 booking page for people who are. You'll finish with labeled items, the full path from profile visit to each destination, and a test sheet for desktop and mobile.
Jump to the free LinkedIn Profile Conversion Map
Pick LinkedIn Featured section examples that match your current offer
The strongest LinkedIn Featured section examples for a coach or consultant hold 3 items: proof of the offer you sell now, a resource that helps the same buyer, and a way to book a call. Featured accepts posts you created or reshared, LinkedIn articles, external links and uploaded media such as documents and presentations, per LinkedIn Help.
The Featured section FAQ allows unlimited items and displays up to 400, so the decision that matters is which 3 come first. Posts from LinkedIn Events or Groups can't be featured.
Score what you already have
Run every candidate through 3 questions: does it show the buyer named in your headline, does it show the service you sell now, and is it from the last 12 months?
The example here is Marcus Bell (illustrative), the sales coach from the profile rewrite guide, who works with technical founders running their own sales calls. He had 6 candidates.
| Item | Same buyer? | Current service? | Last 12 months? | Decision |
|---|---|---|---|---|
| 2023 podcast interview on startup life | No | No | No | Remove |
| Written-up 8-week founder engagement | Yes | Yes | Yes | Keep as proof |
| Photo from a sales conference talk | Partly | No | Yes | Remove |
| First 50 Calls Tracker worksheet | Yes | Yes | Yes | Keep as resource |
| Post on remote work with 900 reactions | No | No | Yes | Remove |
| Booking page for a 20-minute fit call | Yes | Yes | Yes | Keep as booking |
In the Featured editor, Remove from featured unpins an item, and the Featured FAQ says unpinned content stays in your Activity section; Delete removes it from your profile for good. LinkedIn's how-to page adds that a removed item can't be restored to Featured, so before you remove an upload or a link, save its file or URL, title and description in case you want to add it again.
What counts as proof
Proof shows how you work for the buyer you want now. Good candidates: a project write-up the client approved, a case study post, a before-and-after document, a recorded talk on the exact problem you solve.
Awards and press mentions help less here, because they show recognition and leave the work invisible. If you haven't written a project up yet, the LinkedIn case study post template walks through it, permission included. Proof only lands if it backs a clear position, which positioning yourself as an authority covers.
Label the resource and booking destinations clearly
Each Featured item needs a title that says what it is and a description that says who it's for and what happens after the click. You can change both: open Featured with its Edit icon and select Edit below the item. For external links, run the URL through Post Inspector before you add it, as a guard against an old preview image.
LinkedIn's Post Inspector page says the tool refreshes a URL's cached preview for new posts, messages and articles, while posts already using the old preview keep it. The page doesn't mention Featured, so treat this as a precaution: fix the image and title on your own page, inspect the URL, add the link to Featured, then check the preview it shows.
The annotated example
Marcus's 3 items, in the order a visitor sees them. The URLs use example.com because Marcus is illustrative.
Position 1: proof (document)
- Title: How 1 founder ran 41 sales calls in 8 weeks
- Description: A 4-page write-up of a coaching engagement, shared with the founder's permission. Covers the call outline, what changed by week 4 and what didn't.
- Opens: the uploaded PDF, whose last page points to the tracker and the fit call by name.
Position 2: resource (link)
- Title: Free: First 50 Calls Tracker for technical founders
- Description: A 1-page sheet to log each sales call, the objection you heard and the next step. Enter your email and the PDF arrives in a few minutes.
- Opens: example.com/tracker, a signup page asking for first name and email.
Position 3: booking (link)
- Title: Book a 20-minute fit call
- Description: For founders 10 or more sales calls in who want a second pair of ears. Pick a time and answer 3 short questions before we talk.
- Opens: example.com/fit-call, a calendar showing open slots in the visitor's time zone.
Proof sits first because it answers the visitor's first question: can this person help someone like me? The resource comes second for the many visitors who aren't ready to talk, and the booking page third for the few who are.
To add an item, select the Me icon, then View Profile, then Add profile section; choose Add featured under Recommended, select the Add icon on the Featured page and pick the item type (LinkedIn Help). Upload the proof PDF as media, and add the tracker and booking pages as links.
Featured lists newly added items first, so add them in reverse (booking, then resource, then proof), or use the Reorder icon once you have at least 2 items.
The destinations behind each item
A label makes a promise, and the page behind it has to keep that promise.
- Signup page: the headline matches the Featured title, the form asks for first name and email only, the confirmation page says where the PDF went, and the delivery email arrives with a working link.
- Booking page: it states the call length and who it's for, shows times in the visitor's time zone and asks 3 questions at most.
- Proof document: page 1 states the client's situation and the permission status, and the last page names the next 2 steps.
Choosing what the free resource should be is its own decision, and the guide to lead magnet ideas for coaches and consultants compares the options.
Premium Business, Sales Navigator or Recruiter Lite subscribers may also see a custom button; its "Book an appointment" option can point at the same booking page.
The visitor path, end to end
- A founder reads Marcus's comment on another founder's post and taps his name.
- His profile loads, and the headline says who he helps.
- Scrolling to Featured, the founder opens the 8-week write-up.
- On its last page, a line points back to the tracker.
- Back on the profile, they tap the tracker and enter first name and email.
- A confirmation page appears, and the delivery email lands within minutes.
- With 11 calls logged 3 weeks later, they return and book a fit call.
The LinkedIn Profile Conversion Map lays out this path for Marcus with every label filled in, plus a blank map for your own 3 items.
Test the visitor journey on desktop and mobile
Test the path the way a visitor meets it: signed in as someone else, on a laptop and on a phone. The Featured FAQ says viewers must be signed in to see Featured, and posts shared with connections only stay visible to connections, so checking your own profile as yourself hides both problems.
Who tests it
Ask 2 people: 1 first-degree connection and 1 person who isn't connected to you. Each runs the sheet on a laptop and on the LinkedIn mobile app, then sends you screenshots of anything that looks wrong.
The test sheet
| Step | What should happen | Desktop | Mobile | If it fails |
|---|---|---|---|---|
| Open your profile from a comment | Headline and Featured load | Check your profile visibility settings | ||
| Look at Featured | Proof, resource and booking appear in that order | Use Reorder | ||
| Open the proof document | Readable at phone size | Re-export with larger type | ||
| Tap the resource link | Preview image and title are current | Inspect the URL, then re-add the link | ||
| Submit the signup form | Confirmation page names the resource | Correct the form's redirect | ||
| Check the inbox | Delivery email within 5 minutes, link works | Test the sending address and file link | ||
| Tap the booking link | Calendar shows the tester's time zone | Change the calendar's time zone setting | ||
| Book a test slot | Confirmation email and invite arrive | Repair notifications, then cancel the test |
Leave the Desktop and Mobile columns blank until someone has run that step, and record what they saw in their words.
What to fix first
Fix in this order: anything that stops the visitor (a dead link, a form error), then anything that confuses them (a title that doesn't match the page), then anything slow (a delivery email that takes an hour). Re-run the sheet after every change to a destination, and once a quarter regardless, since booking tools and file links change without warning.
Pick your 3 items today, write their titles and descriptions, and add them so proof lands first. Then send the test sheet to 1 connection and 1 non-connection, and fix whatever they hit before you point another post at your profile.