Search for what personal branding coaching costs and you'll find ranges so wide they don't help: free courses at one end, 4-figure monthly plans at the other. The gaps make sense once you see what each offer buys.
Price mostly tracks 1 thing, which is how much of an expert's time goes to you personally. This article lays out dated prices from public pages, compares them per live hour and walks through a budget worksheet, so you finish with a monthly ceiling and a shortlist that fits under it.
Separate membership, group coaching and individual support
Personal branding coaching cost rises with the share of an expert's time you get to yourself. Self-study courses cost least, because the expert's time went into recording once. Memberships and group programs split live time across many people, and 1:1 coaching reserves the expert for you, which makes it the most expensive per hour.
AuthorityOS sells coaching and community support, and its membership appears in the table below, so weigh those rows with that in mind. Every price comes from the provider's public page, checked on October 30, 2026, and the rows are examples picked to show the spread from free to 1:1.
| Type | Provider and offer | Price | What that price buys | Source |
|---|---|---|---|---|
| Free course | Alison, Personal Branding for Professionals | $0, as listed on October 30, 2026 | Online course of 1.5 to 3 hours, with no live support listed; a certificate costs extra, and the course page shows no certificate price | Alison course page |
| Course subscription | Coursera Plus, which includes the University of Virginia's Introduction to Personal Branding | $59/month (cancel anytime) or $399/year, as listed on October 30, 2026 | Self-paced access to the Coursera Plus catalog, with a 7-day free trial on the monthly plan; the personal branding course runs 6 modules and about 7 hours, with no instructor feedback on your work listed | Coursera Plus and course page |
| Membership | AuthorityOS entry membership | $27/month (cancel anytime), as listed on October 30, 2026 | A brand foundation built within 48 hours of your member form, a 1:1 install call, weekly post feedback, biweekly calls and access to every masterclass and guest session; call lengths aren't listed, and the page doesn't define biweekly | AuthorityOS membership page |
| Membership tier | AuthorityOS Premium | $199/month, as listed on October 30, 2026 | Inclusions aren't described on the page; discussed on the call | AuthorityOS membership page |
| Group program | Mark Schaefer, Personal Branding Masterclass on Maven | $1,499, as listed on October 30, 2026 | 6 live 2-hour Zoom classes over 3 weeks (90 minutes of instruction, then 30 of Q&A), 2 private 1:1 sessions with the instructor, recordings and a peer community; next cohort February 15 to March 3, 2027 | Maven course page |
| Group program | Posh in Progress, Group Coaching for Personal Brands and Social Media Growth | $1,499, as listed on October 30, 2026 | 12 weekly live group coaching calls, a 13-module course with 13 workbooks, content reviews and brand audits during calls, and a private community; designed for women | Posh in Progress page |
| 1:1 coaching | Myke Metzger, content and marketing coach on MentorCruise | $380, $680 or $1,300 a month, as listed on October 30, 2026 | 1, 2 or 4 private 60-minute calls a month, unlimited Q&A with replies in 24 hours or less, access to his private community and weekly live bonus workshops, and a free 7-day trial; a one-off 60-minute session is $300 | MentorCruise profile |
| 1:1 coaching membership | Brand Builders Group, personal brand coaching | No public price; page checked on October 30, 2026 | A 12-month Pro or Premier membership with a monthly 1-on-1 strategy session, more than 10 group training calls a month and a monthly workshop; the page asks you to request a free strategy call | Brand Builders Group page |
2 things stand out. The same $1,499 buys 3 intensive weeks with 2 private sessions from 1 provider and 12 weeks of weekly group calls from another, so price alone tells you little about the shape of the support.
The 12-month program on the list doesn't publish a price, and its page invites you to request a free strategy call. When a price isn't published, go into that call with your ceiling written down and ask for the price and term in writing.
Compare scope, access and the time you will commit
Compare offers on 3 numbers: the live expert hours you get, the feedback you'll receive on your own work, and the hours you'll spend between sessions. Price per live hour puts a 3-week cohort and a monthly plan on the same scale, and your own hours are often the largest cost in the budget.
Price per live hour
| Offer | Price | Live expert time | Price per live hour |
|---|---|---|---|
| Maven masterclass | $1,499 | 12 hours of group class, plus 2 private sessions of unstated length | About $125 per group hour |
| Posh in Progress group coaching | $1,499 | 12 weekly group calls; call length not stated | About $125 per call |
| Metzger on MentorCruise | $380, $680 or $1,300 a month | 1, 2 or 4 private hours, plus weekly group workshops of unstated length | $380, $340 or $325 per private hour |
| AuthorityOS entry membership | $27 a month | An install call plus biweekly calls; lengths not listed and biweekly not defined | Can't be calculated from the page |
| Alison and Coursera | $0 to $59 a month | None | No live time; you're paying for content |
Per-hour math leaves out the async parts, and those can carry a lot of value: unlimited Q&A with 24-hour replies, weekly post feedback or recordings you'll rewatch. Note them beside the hourly figure and judge them by how often you'd use them.
If 2 coaches land at similar prices, the 12 questions for choosing a personal branding coach separate them on feedback and access. Group coaching vs 1-to-1 mentoring helps you decide which format deserves the bigger share of your budget.
Your own time
Budget your own hours as well. A plan of 2 posts a week, call preparation and edits after feedback might take 3 to 5 hours a week, so time yourself for 2 weeks to get your own figure.
Software sits outside every price in the table unless the provider says it's included. An email platform, a scheduler or an AI assistant goes on its own line at the vendor's current price.
Worked example: Ruth's budget worksheet
Ruth Adeyemi (illustrative) is an independent compliance consultant who bills $150 an hour. She has $400 a month for support, 4 hours a week for content and 1 clear gap: she can't tell whether her posts work for heads of compliance.
| Line | Monthly figure | Note |
|---|---|---|
| Support ceiling | $400 | What she could keep paying for 3 months without resenting it |
| Software | $0 extra | Uses LinkedIn and tools she already pays for; any new tool comes out of the $400 |
| Ads | $0 | None planned |
| Her time | 16 hours, worth $2,400 at her billing rate | The largest cost, and the one that decides whether support pays off |
| Feedback needed | Weekly, on drafts | From her own gap |
Her options, using the prices above:
| Option | Monthly cost | Feedback on her drafts | Fit with her gap |
|---|---|---|---|
| Free course plus 1 one-off 60-minute session with the MentorCruise coach | $300 in month 1, then $0 | 1 session | Partial: 1 review, then she's on her own |
| Metzger Lite plan | $380 | 1 private hour plus unlimited Q&A | Strong, if she sends drafts through Q&A |
| AuthorityOS entry membership | $27 | Weekly post feedback; reviewer and format to confirm on the call | Strong on frequency, depth to confirm |
| Maven masterclass, paid from 4 months of saving | About $375 a month for 4 months | 3 weeks of group classes plus 2 private sessions | Partial: 12 hours of live teaching, short feedback window |
If depth from 1 named expert matters most to Ruth, the Lite plan fits under $400. If weekly volume matters more, a membership with weekly post feedback costs less and leaves room for a one-off private review. Either way, she tests 1 option for 30 days against a written outcome: 4 published posts and replies from heads of compliance.
The Coaching Scope and Budget Worksheet holds this price table, the per-hour calculator and Ruth's budget as a completed example, with a blank sheet for yours.
Choose a budget and verify the current offer
Set a monthly ceiling you could keep paying for 3 months, long enough for 2 or 3 rounds of feedback and revision, then verify your chosen offer on the day you buy. Prices in this article were checked on October 30, 2026, and cohort dates, plan tiers and trial terms change often.
Verify on purchase day
- Price and billing period, including tax or fees
- Live hours per month, and whether they're private or group
- Feedback format, reviewer and turnaround
- Extra costs such as software, ads or additional calls
- Minimum term, cancellation and refund terms
- Next start date, for cohort programs
Screenshot the page with the date showing. If the offer changes after you join, you'll have the terms you signed up for.
AuthorityOS support options
As listed on the membership page in October 2026, the $27/month entry membership is cancel-anytime and includes a brand foundation built within 48 hours of your member form (your positioning written out, the 3 things only you can claim, your market's invisible enemy named and 7 content formats), a 1:1 call to install it, weekly post feedback and biweekly calls, and access to every masterclass and guest session.
The Premium tier is listed at $199/month without its inclusions, so Premium and other higher-support options are discussed on the call, along with a budget that fits. The foundation follows the AuthorityOS method, if you want to read the approach before you pay for it.
See AOS membership from $27/month
Fill in the 5 budget lines tonight: support ceiling, software, ads, your hours and the feedback you need. Then check 2 or 3 offers against that ceiling on their live pages, and write the date next to every price you copy down.